master-cooks | Here's What Del Taco Prices Looked Like On Opening Day In 1964

In 1964, Del Taco made its debut in Yermo, California, offering a simple yet appealing menu that captured the essence of Mexican-American fast food. On opening day, the prices were remarkably low, reflecting the economic conditions and consumer expectations of the era. Tacos were a mere 19 cents, making them an affordable treat for diners seeking a taste of something new. Cheeseburgers were available for just 24 cents, appealing to those who favored a more traditional American flavor. Fries and shakes, popular sides, were priced at 10 cents and 24 cents respectively, allowing customers to enjoy a complete meal for under a dollar. These prices highlight the accessible nature of Del Taco, attracting a wide range of customers and establishing a loyal following from the start. The affordability and simplicity of the menu were key factors in Del Taco's early success, setting the stage for its growth into a beloved fast-food chain. Over time, while prices have inevitably increased due to inflation and other economic factors, the value proposition and commitment to offering quality food at reasonable prices have remained central to Del Taco's brand identity.

But wait, let's not forget inflation

Before you get too excited about 19-cent tacos, it's important to consider inflation, which makes them not as inexpensive as they seem. Those 19-cent tacos would be equivalent to $1.92 in 2024. Nowadays, a classic Del Taco costs $2.49, meaning the price has only increased by less than 60 cents over the past 60 years—not too shabby! As for the 24-cent cheeseburger, it translates to $2.43 in 2024, but unlike the taco, its price has more than doubled to $4.99 if you want to grab one today.

Del Taco has continued to grow, thanks to its delicious hard tacos and other blended Mexican dishes that, along with Taco Bell, played a significant role in popularizing this type of cuisine among Americans. However, it's essential to distinguish these Mexican-American dishes from Tex-Mex, which is a unique culinary style originating from the Texas-Mexico border region. While you can find some Tex-Mex favorites, like nachos, at Del Taco, the menu still features a variety of burger options.

Ed Hackbarth can still be found at Del Taco

Over the years, Del Taco has experienced significant growth, now operating nearly 600 locations throughout the United States. It ranks as the second-largest Mexican fast-food chain in the nation, following Taco Bell, which was founded by Glen Bell, the former boss of Ed Hackbarth. Since its inception, Del Taco has changed hands multiple times. In 2022, Jack in the Box, Inc. acquired Del Taco and has plans for further expansion.

Ed Hackbarth divested his shares in Del Taco in 1976 but retained ownership of a few restaurants. As of 2024, he can still be seen working at the Del Taco locations he owns in Barstow, California. While you won't find tacos and burgers at the original 1964 prices, you might have the chance to meet the man behind Del Taco. Unfortunately, the first Del Taco in Yermo has closed, although the building remains. It still operates as a fast-food restaurant, but it is now known as Tita's Burger Den.

Here's What Del Taco Prices Looked Like On Opening Day In 1964

But wait, let's not forget inflation

Ed Hackbarth can still be found at Del Taco

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