A simple preparation is best with fish

When Joe Gurrera acquired Citarella in 1983, he broadened the century-old seafood business into new markets and food categories, yet seafood remains its core focus. Gurrera certainly has expertise in fish, and he advocates for a less-is-more approach to seafood preparation. "The secret lies in simple cooking techniques and timing," he explains. "Opt for basic ingredients that enhance the fish's natural flavor instead of overpowering it. Just salt, pepper, and a drizzle of high-quality extra virgin olive oil are all you need for grilling, broiling, or baking."
His second crucial tip revolves around cooking time. "Avoid overcooking!" he emphasizes. Other common pitfalls to steer clear of when preparing fish include removing the skin or excessively handling the fish during cooking. If you're grilling, prevent the fish from sticking by placing it on a thin layer of lemon slices.
Explore your seafood options

For all the seafood skeptics out there, Joe Gurrera believes you simply haven't discovered the right fish for your palate. With the extensive variety of fish available—from cod to sardines to salmon—each differing significantly in flavor and texture, he encourages you to try different options. Chances are, you'll find one that you enjoy.
"I often hear people claim they don't like fish— but which specific fish are they referring to?" he asks. "There is an incredible range of flavors and textures in seafood—mild, sweet, delicate, meaty, fatty, and bold." For example, while cod is mild, sweet, and firm, sardines are dense and hearty. In contrast, salmon is rich and buttery. If you find that salmon is to your liking, consider trying our herby lemon-butter fish skillet, which pairs a few simple ingredients with salmon for a quick and delicious dinner. The seafood world is expansive, and Gurrera hopes you'll explore it thoroughly to discover the perfect fish for your tastes.
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