The math behind your minute-to-minute spending at Costco

Analyzing the cost-per-minute for Costco members involves a few key factors: the time spent in the store, known as dwell time, and the average expenditure per shopping trip. Data from Placer.ai indicates that the typical Costco customer spends just over 37 minutes in the warehouse during a regular visit. Based on Maxinomics' estimate of $1.75 per minute, this translates to an average expenditure of $64.75 per trip.
If you’re a regular shopper at Costco, you might find that figure surprisingly low. Business Insider reports that the average shopping trip costs around $100, with customers typically visiting the store every two weeks. With the same 37-minute dwell time, this equates to $2.70 per minute—nearly $1 more than the figure provided by Morning Brew.
The discrepancy between these two amounts may be attributed to the frequency of visits. Some "atypical" members who shop weekly might spend less per trip by purchasing smaller quantities, while others may visit less often, take their time browsing, and fill their carts more. Additionally, knowing the best times to shop at Costco to avoid crowds is important, as weekend traffic can increase dwell time without impacting purchases. Ultimately, the figure that best represents your spending will depend on one key question: What type of Costco shopper are you?
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