Is Pronto! worth buying?
At a price of $10.99, trying Pronto! instead of your usual amaro is a low-risk choice. Users on the r/Amaro Reddit thread have noted that it offers great value and makes an excellent Negroni cocktail. It features the essential characteristics of an amaro—floral notes, a hint of sweetness, and citrus bitterness—but may lack some of the depth found in other brands. On a Trader Joe's review site, Pronto! boasts a 5-star rating, with customers mentioning that it tastes similar to Campari, but with a bit more orange flavor and at a fraction of the price.
For serving suggestions, Pronto! is enjoyable on its own, whether served neat or on the rocks. The Trader Joe's website recommends mixing it into an Amaro spritz, combining two parts Pronto!, three parts sparkling wine, and one part soda water, finished with a squeeze of lemon or orange juice. Beyond the classic Negroni, the store also suggests using it in cocktails like a Paper Plane and a Black Manhattan.
In summary, the general opinion is that Pronto! is a solid choice for its price, making it worth picking up if you find it at your local Trader Joe's. As a well-balanced amaro, it’s also an excellent option for newcomers. While it may not match the quality of some small-batch specialty brands, if you're already purchasing a few bottles of TJ's wine, adding a bottle of Pronto! for cocktails and after-dinner enjoyment is a smart move.
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