Why does Duke's beat out Hellmann's?

At first glance, it may be puzzling why some chefs are so devoted to Duke's over Hellman's, especially since both brands share nearly identical ingredients. However, the key lies in the details, with vinegar emerging as the crucial element influencing people's preferences.
Celebrity chef and Georgia native Alton Brown deemed Duke's worthy of endorsement in the margins of his own homemade mayonnaise recipe. He noted, "This Carolina classic has a generous amount of vinegar, which gives it the zing I crave." Duke's slogan, "It's got twang!" reflects not only the brand's appeal but also its slightly higher vinegar content compared to some competitors. Additionally, it contains no sugars or artificial sweeteners.
Such a minor difference in ingredient proportions can have a significant impact on chefs. While Hellman's and Duke's are among the most recognized brands due to their celebrity endorsements, you may discover that the best mayonnaise is the one you create at home, where you have the freedom to adjust the flavor to your preference.
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