Why mint is so popular

The refreshing flavor of menthol is excellent for balancing out bitter tastes such as chocolate or alcohol. This is one reason it’s a crucial component in cocktails like the mojito, where muddling plays a significant role. Beyond its delightful taste, menthol's cooling properties also have several practical benefits. It’s frequently found in oral care products because it imparts a refreshing sensation. The same applies to items like chewing gum. In fact, there’s an entire category of candy known as "mints!" Menthol and mint flavors are favored not only for their taste but also for their soothing qualities, making them a common choice in products like cough drops.
Menthol's cooling effects extend beyond just taste and touch. Items containing menthol, such as muscle rubs or shampoos, utilize the same principle to produce a cooling sensation on the skin. Although it’s not a genuine temperature change, much like the "freshness" associated with mint toothpaste, the cooling sensation from menthol rubs can help divert attention from pain or discomfort. While mint's refreshing chill might be somewhat of a placebo, a world without it would surely feel unbearably hot. Nothing compares to the crisp, cool sweetness of mint, so be sure to keep it fresh.
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