The Strange Question Of Ownership Behind Trader Joe's And Aldi

Trader Joe's and Aldi, two popular grocery chains, have an intriguing ownership story that puzzles many. Despite their distinct branding and operational styles, they share a connection through the Albrecht family from Germany. Aldi was founded by brothers Karl and Theo Albrecht in 1946. The company eventually split into two separate entities in 1960 due to a disagreement over selling cigarettes. Karl took control of Aldi Süd, operating in southern Germany and other regions, while Theo managed Aldi Nord in the north. Trader Joe's, known for its unique products and quirky atmosphere, was established in 1967 in California. In 1979, Theo Albrecht purchased Trader Joe's, making it a part of the Aldi Nord family. However, Trader Joe's operates independently from the Aldi brand. Meanwhile, Aldi Süd expanded into the US market in 1976 under the Aldi name, creating a situation where both Aldi and Trader Joe's are present in the United States but function separately. This setup leads to a curious dynamic, where two major grocery chains with a shared lineage operate independently. Customers often remain unaware of this relationship, as each brand maintains its distinct identity, product lines, and marketing strategies, despite their familial ties.
Advertisement

Aldi and Trader Joe's both started in the '60s

Today, Aldi's vibrant logo can be seen throughout the United States. However, the grocery chain originated in Germany, founded by brothers Theo and Karl Albrecht in 1961. The name "Aldi" is a combination of the family's surname and the German word for discount, "Diskont." It wasn't until 1976 that Aldi opened its first store in the U.S., located in Iowa.

Similarly, Trader Joe's also began in the 1960s. Joe Coulombe, the real Joe behind the brand, was operating convenience stores in Los Angeles when he came up with the idea to create a chain of stores in 1967, inspired in part by a local tiki bar. The inaugural store resembled a convenience shop, offering groceries, household goods, and photo development services.

The relationship between Trader Joe's and Aldi can be a bit perplexing. Like many family tales, sibling rivalry created some tension. The Albrecht brothers had disagreements, leading them to split the company in 1961, resulting in the division of Aldi into two separate entities.

The stores' shared story

The two newly formed companies became Aldi Süd (based in southern Germany) and Aldi Nord (located in the northern region). Karl took charge of Aldi Süd, while Theo managed Aldi Nord. Today, it is Aldi Süd from southern Germany that operates the thousands of Aldi stores found in the United States.

In 1979, Theo Albrecht's family acquired Trader Joe's, which means that TJ's and its array of quick meals and unique freezer selections actually belong to Aldi Nord. Therefore, the Aldi that U.S. shoppers know is not the same entity that owns Trader Joe's. To clarify this point in our historical overview: Aldi is not the parent company of Trader Joe's. Instead, it's more accurate to say that Trader Joe's and the Aldi you are likely familiar with share the same ancestry. They are akin to complicated, rival cousins.

Recommended

Next up

Advertisement