The US Grocery Chain That's An Unlikely Spot To Pick Up Prime Beef

Prime beef is more available to shoppers than it used to be

The availability of prime beef at Costco coincides with industry changes that provide consumers in the United States with greater access to high-quality cuts, as several major retailers have begun distributing steaks with superior grades. This shift is largely attributed to an increase in the percentage of beef classified as prime since the late 2010s. Previously, industry experts estimated that less than 2% of American beef received this grade (according to Serious Eats), but that number has now more than doubled. More cattle are being labeled as prime throughout the year, whereas grading used to be more seasonal. This trend can be attributed to various factors, including changes in grading standards and advancements in genetics. With the market's growth, this premium marbled beef is now ideally suited for home cooking.

For home chefs, prime beef was once limited to specialty butchers, but it is now also available at Albertson's and can occasionally be purchased online. Don't worry; you haven't been unknowingly passing by prime cuts at Costco for years. Not all Costco locations carry the same products, so it's possible that your local store either doesn't stock prime beef or offers it only sporadically.

Know the limitations of purchasing prime beef

Prime beef is undoubtedly a delicious choice, and when expertly cooked, it rarely lets you down. However, as with any higher-end food purchase, it's important to understand the specifics. Firstly, not all beef available in the U.S. is graded by the USDA. In fact, sellers voluntarily choose to participate in the grading program and pay for it, meaning that a well-marbled ribeye from your local butcher that isn't graded could still meet high-quality standards.

Moreover, beef grading differs from country to country, and the U.S. has one of the less detailed systems. The grading primarily focuses on marbling density, neglecting other factors such as fat type, breed, age, and other elements that influence flavor. There is a notable taste difference between grass-fed and grain-fed beef, a distinction that the USDA does not consider. In fact, many diners actually prefer beef from older, grass-fed cattle, both of which can result in less marbling. Therefore, while prime beef does indicate a certain level of quality, it is not the sole determinant.

It's also worth noting that highly marbled cuts aren't necessary for every cooking method—there's no need to splurge on premium beef for a hearty braise. Instead, prime cuts are a worthwhile investment for steak dishes that benefit from a bit more fat, such as New York strip or sirloin. So while you might not grab a pack of these steaks from Costco for a barbecue and expect the same experience, they can certainly bring a taste of the steakhouse to your home.