When and how to enjoy soju

Like any alcoholic beverage, soju has a slight kick to it. However, it’s not as strong as spirits like vodka and can have a mild, sweet flavor depending on the type of starch used in its production. The alcohol by volume (ABV) can vary significantly, ranging from a typical 16% to as high as 45% in premium brands, so it’s essential to be aware of this variation before indulging in too many shots. Some brands even offer flavored options, with strawberry, peach, and green grape being among the most popular.
For an authentic South Korean experience, it’s important to follow traditional etiquette when drinking soju. First and foremost, you should never pour your own drink. Instead, it’s considered polite to pour for others, a task often assigned to the youngest person in the group. Out of respect, always use both hands when pouring soju or when someone else is pouring for you. The first pour is typically consumed as a shot, while any subsequent pours can be sipped, making it a great palate cleanser, especially with spicy dishes. Remember, glasses should never be left empty, so don’t finish your soju if you’re not ready for a refill, and stay alert.
Both flavored and unflavored soju can be incorporated into cocktails. It mixes well with fruit juices or light sodas that won’t overpower its flavor (think watermelon, apple, or lime). Whether you enjoy soju straight or in a cocktail, this cherished spirit is more than just a drink — it’s a vital part of Korean social life and culture. Savor it during casual conversations or while engaging in popular Korean drinking games.
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