Whatever Happened To Dunkaroos?

Dunkaroos, a beloved snack from the 1990s, consisted of kangaroo-shaped graham cookies paired with sweet frosting for dipping. Launched by General Mills in 1992, they quickly became a favorite among children and nostalgic adults alike. However, by the early 2010s, Dunkaroos began to disappear from U.S. shelves, with the company ceasing distribution in 2012. The decline in popularity was attributed to changing consumer preferences towards healthier snack options and the evolving landscape of the snack industry. Despite their absence in the U.S., Dunkaroos maintained a presence in Canada, where they continued to be available. The iconic snack experienced a resurgence in popularity due to nostalgia and social media campaigns from fans who longed for their return. Responding to consumer demand, General Mills announced the official comeback of Dunkaroos in 2020, reintroducing them first in their original vanilla frosting with rainbow sprinkles flavor. The relaunch was met with excitement and enthusiasm, as the snack tapped into the growing trend of nostalgia for 1990s pop culture. Dunkaroos' revival demonstrates the power of consumer nostalgia and the ability of brands to leverage it for renewed success in a modern market, appealing to both original fans and a new generation eager to experience the classic treat.