master-cooks | Where Does Shake Shack Source Its Buns From?

Shake Shack sources its buns from the esteemed Martin's Famous Pastry Shoppe, a family-owned bakery based in Pennsylvania. Known for their soft texture and slightly sweet flavor, Martin's Potato Rolls have become an integral part of Shake Shack's signature offerings. This partnership began when Shake Shack was still a humble hot dog cart in Madison Square Park, New York City. The brand sought a bun that would complement its high-quality burgers without overpowering them, and Martin's rolls proved to be the perfect match. The buns are crafted with care, using high-quality ingredients, ensuring a consistent taste and texture that aligns with Shake Shack's commitment to excellence. Martin's dedication to quality has helped Shake Shack maintain its reputation for serving premium, delicious burgers. Over the years, the collaboration has grown along with Shake Shack's expansion, maintaining a strong relationship that underscores the importance of sourcing from trusted suppliers. Martin's Potato Rolls have become a staple not only for Shake Shack but also for many burger aficionados who appreciate the classic combination of a savory patty encased in a soft, flavorful bun. This partnership exemplifies Shake Shack's focus on quality ingredients and its commitment to providing an exceptional dining experience.

Martin's and Shake Shack's partnership

Martin's Famous Potato Rolls and Bread has been a preferred choice for many long before its collaboration with Shake Shack. Established in 1955, Martin's has consistently broadened its product range and the sectors it serves. In 2013, the company introduced 4-inch potato rolls tailored for the food service industry, followed by the launch of its 5-inch rolls in 2016.

The collaboration with Shake Shack began in 2004 when the burger chain opened its first outlet. Today, Martin's promotes its potato rolls as the "Shake Shack bun." This partnership has proven mutually beneficial, as customers appreciate the soft texture and subtle sweetness of Martin's potato rolls, while the Shake Shack association has further enhanced Martin's popularity.

In 2022, Martin's faced controversy when executive chair and former president Jim Martin became embroiled in political issues due to his financial support of Republican gubernatorial candidate Doug Mastriano. Nevertheless, both Martin's and Shake Shack have released statements to clarify their positions and distance themselves from the controversy.

Where Does Shake Shack Source Its Buns From?

Martin's and Shake Shack's partnership

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