Then and now: how McDonald's changed

The first McDonald's was established in 1940 in San Bernardino, California, by brothers Richard and Maurice McDonald. Initially named "McDonald's Famous Barbecue," the restaurant featured a menu that reflected its theme. However, in 1948, the brothers opted to transform their thriving barbecue business into a hamburger stand.
This shift was driven by a straightforward observation: the majority of their profits came from hamburger sales, prompting a strategic change. The service model was also revamped, leading to the self-service ordering system we recognize today. Additionally, cooking methods were modified, allowing the chain to prepare food in advance and keep it warm, which enabled faster meal service.
In 1955, Ray Kroc partnered with the McDonald brothers to begin franchising, marking the beginning of a significant expansion. This led to the opening of numerous locations and the introduction of new menu items, including the Filet-o-Fish in 1965, the Big Mac in 1968, and the Egg McMuffin in 1975. Today, McDonald's continues to evolve, as demonstrated by the company's recent announcement to bring back the McRib.
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