The Boulevardier showcases whiskey in a Negroni-like build

While often eclipsed by its Italian counterpart, the Boulevardier is a classic cocktail with a rich history, first referenced in a 1927 publication. It remained relatively obscure until the 21st century, when the surge in popularity of Negronis prompted bartenders to revisit this similar variation. The traditional recipe features equal parts bourbon, vermouth, and Campari, but this ratio has been adjusted to suit contemporary tastes.
Modern drinkers tend to prefer a bolder, spirit-forward cocktail that highlights the quality of the spirits used. As a result, the bourbon component has become more pronounced, though many bartenders still find the drink overly sweet. This is largely due to the distinct flavor profiles of bourbon and whiskey, with bourbon's corn content influencing the overall mix.
Alton Brown's preference for a Boulevardier made with rye is not just a personal choice; it reflects the drink's evolution in recent years. Just as a Negroni requires a robust gin to achieve perfection, the same principle applies to the use of a spice-forward rye in this cocktail. Given Brown's impressive collection of high-quality spirits, it's advisable to select a premium bottle to recreate his version.
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