A return to form for the Costco food court

While the news of a potential return to Coke remains unverified, it would undoubtedly be a significant win for the beverage company. When Pepsi took over the chain's food court business in 2013, it was seen as a major victory for Coke's primary rival. After all, the iconic Costco hot dog combo includes a drink, and the cup prominently displays the brand's name along its side. This serves as excellent advertising alongside a beloved and cult-favorite snack.
So, what might be driving this possible return to Coke? According to a post from Costco Insider, "Coke's emphasis on machine quality and its partnership with Costco are likely influencing the change." This suggests that the decision may extend beyond financial considerations and focus more on product quality. In the past, Costco customers have expressed concerns about the quality of Pepsi's food court soda machines. Regardless of the specific reasons for the potential switch, this is certainly exciting news for fans of Costco's renowned and cherished food court offerings.
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