For Simple Homemade Desserts, Krusteaz New Batters Take The Cake

Why the Krusteaz new line of Refrigerated Pour and Bake Batters is a game changer

Krusteaz has revolutionized baking with a brand-new approach that simplifies the process. With their pre-made pourable batters that taste just like homemade, you won’t even need a spoon to whip up delicious, sweet delights. Simply pour the Krusteaz batters into a pan and bake!

The NEW Krusteaz Batters lineup features Chocolate Brownie Batter, Vanilla Cupcake Batter, and Chocolate Cupcake Batter. If you’re in the mood for a baked treat without the hassle, you’re in luck. The Chocolate Brownie Batter yields an 8-by-8-inch pan of rich, fudgy brownies, while both the Vanilla and Chocolate Cupcake Batters can create 8 cupcakes or a 9-inch cake—ideal for spontaneous gatherings or whenever a craving hits.

These batters are free from artificial colors and preservatives and can be found in the refrigerated baking section at Kroger stores and select Walmart locations. Plus, any leftover batter can be stored in the fridge for up to seven days after opening, so it’s always ready for your next sweet creation.

The future of baking is here

Krusteaz offers a blend of taste, cost-effectiveness, and convenience, making it a favored choice in numerous kitchens. A survey by Opinium Research revealed that 74% of the 1,000 parents questioned admitted to using shortcuts like these when baking. Clearly, there's no reason to feel guilty about it. However, nearly 73% of parents confessed to keeping their baking shortcuts under wraps, often due to concerns about being judged. Interestingly, 49% of these parents even claimed their store-bought mixes were homemade instead. We won't spill the beans if you don't, and if the mix tastes as good as homemade, we believe there's no harm in that.

For those who still cherish using family recipes over ready-made mixes, remember that these batters can serve as a fantastic base for your own creative additions. Toss in some peanut butter chips to the brownie batter for added richness, or sprinkle some colorful toppings into the vanilla cupcake mix for a fun twist. If you prefer a more straightforward approach, simply pour and bake these batters to enjoy something indulgent and delightful.