master-cooks | The Evolution Of Chewing Gum From Tree Sap To Hubba Bubba

Chewing gum has a rich history that spans thousands of years, evolving from natural tree sap to the colorful varieties we see today. Ancient civilizations, such as the Greeks and Mayans, chewed on tree resins and saps, like mastic and chicle, for enjoyment and to freshen breath. The Mayans, in particular, harvested chicle from sapodilla trees, a practice later adopted by indigenous peoples in North America who chewed spruce tree resin. In the 19th century, the commercialization of chewing gum began with John B. Curtis introducing the first mass-produced gum made from spruce sap. Thomas Adams later experimented with chicle, leading to the development of gum bases that were more pliable and enjoyable to chew. The 20th century saw significant advancements with the introduction of synthetic rubber bases, which enhanced gum's texture and flavor retention. Brands like Wrigley's became household names, innovating with flavors and packaging. The late 20th century brought about the creation of fun and whimsical gums like Hubba Bubba, known for its bubbles and fruity flavors. Today, chewing gum is a global industry, continually adapting with sugar-free options and functional varieties, such as those that offer dental benefits, yet it remains a beloved treat rooted in ancient traditions.

The arrival of bubblegum

Prior to Thomas Adams' groundbreaking invention, there were other gum manufacturers in the U.S. John Curtis was the pioneer behind the first commercially produced chewing gum, which he introduced in the late 1840s. His gum was made from spruce tree resin, a material that Native Americans had chewed for centuries. However, Adams' gum provided a superior chewing experience, quickly capturing a significant share of the market. The Adams company, which owns popular brands like Chiclets, continues to operate today.

Another prominent name in the gum industry that you likely recognize is Wrigley. William Wrigley Jr. established his company in Chicago in the early 1890s and later introduced Juicy Fruit gum. Indeed, Juicy Fruit made its debut during the Gilded Age. It wasn't until the 1920s that bubblegum was first introduced to the world, with its distinctive flavor derived from compounds known as esters, which mimic the aroma rather than the taste of various fruits. Walter Diemer, an employee at the Philadelphia-based Fleer Corporation, invented what would become Dubble Bubble. In 1979, the Wrigley Company entered the bubblegum market with Hubba Bubba, a soft and relatively non-sticky gum. So, the next time you enjoy a piece of gum, remember to thank Adams, Wrigley, Diemer, and many other innovators for sparing you from chewing on birch bark tar.

The Evolution Of Chewing Gum From Tree Sap To Hubba Bubba

The arrival of bubblegum

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