Other products generating buzz at Costco
While Goodles Cheddy Mac White Cheddar Shells may have secured the top position for state-specific favorites, several other products are also generating considerable excitement across various states. Trident fish sticks, Reese's dipped animal crackers, and General Mills Morning Summit cereal each topped the charts in three states. Notably, Kirkland Prosecco, a beloved Kirkland item, is particularly popular in Arizona, California, and Illinois. Another Kirkland alcoholic product making the list is Kirkland Signature French Vodka, recognized as one of the best value liquors available in stores.
Interestingly, despite its devoted fan base, the classic food court hot dog and soda combo only ranked first in one state: North Dakota. There doesn't appear to be a clear trend among the most popular products, but one thing is evident: Costco's own brand dominates the list, with 19 of the top 30 products being from Kirkland Signature, including the top product nationwide: Kirkland paper towels. Surprisingly, despite its popularity, the paper towels did not make it into the top five items with the most state mentions. In second place nationally, with over 1,000 mentions in just one week, were Costco's gold bars, which tend to sell out quickly.
Costco's top-selling products
When it comes to sales, Costco's best-selling items showcase what keeps customers returning. The store's famous hot dog-and-soda combos and celebrated rotisserie chickens lead the way. In 2023, Costco sold nearly 200 million hot dog-and-soda meals, marking a significant increase from the previous year. The rotisserie chicken, another customer favorite, achieved sales of 137 million packaged birds, despite some online discussions about a perceived decline in taste. To ensure high quality, Costco removes these rotisserie chickens from the shelves after two hours, guaranteeing that each one meets their freshness standards.
However, Costco's CEO has stressed that the membership is the true foundation of their business, granting access to these cherished products. With over 130 million members, the store's reach and influence are considerable. Kirkland Signature products, which generated $56 billion in revenue in 2023, exemplify the brand's impact on Costco's offerings. The prominence of Kirkland items in CouponBird's list of trending products not only underscores their popularity but also highlights how Costco's private label continues to engage food lovers and culinary enthusiasts nationwide. And they will likely keep sharing their favorite discoveries online.
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