Arabica beans help keep up with the Joneses
Breakfast is typically the most lucrative meal for restaurants. However, Burger King, which introduced its Croissan'wich in 1983 to rival McDonald's Egg McMuffin, generates only about 15% of its profits from breakfast sales. Marketing efforts for the sandwich have aimed to position the Croissan'wich as one of the top fast food breakfast options. The introduction of its coffee menu may be the brand's strategy to compete with rivals' coffee offerings, such as McDonald's expanded McCafe line and KFC's specialty coffee kiosks.
Arabica, known scientifically as "coffea arabica," is a coffee bean celebrated for its smooth and sweet flavor profile. It accounts for approximately 60% of global coffee production, while its relative, Robusta, comprises the remaining 40%. The origin of your coffee can significantly influence its taste, and understanding the geographic background of Arabica sheds light on its distinct flavor. Native to Ethiopia, which is Africa's leading coffee producer, the Arabica plant presents a variety of flavor notes, ranging from fruity and floral to nutty and spicy. In terms of caffeine content, Arabica contains between 34.1 to 38.5 grams of caffeine per kilogram, roughly half the amount found in Robusta.
So, what can you anticipate from Burger King's coffee? A well-balanced cup with moderate caffeine levels and the vibrant flavors of Arabica. As for whether this move will help them stay competitive — only time will tell!
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