Why Sriraja Panich never went mainstream in the U.S.

The original sriracha sauce was created in Thailand more than 80 years ago by a woman named Thanom Chakkapak, who developed a family recipe that blended a variety of flavors—spiciness, saltiness, sweetness, and tanginess—designed to perfectly enhance the seafood meals her family relished.
The sauce's fame quickly spread beyond her household, gaining popularity throughout Thailand. Chakkapak named the sauce after her hometown, the Si Racha district in Chon Buri province. In the 1980s, a major Thai food company, Thaitheparos, acquired the family business and took the sauce to an international market. However, it was David Tran, a fan of the original recipe, who added his own twist, bottled the sauce, and introduced it under the Huy Fong Foods brand.
Tran's version skyrocketed in popularity in the U.S., effectively dominating the sriracha market and becoming the go-to brand, overshadowing the original. Today, American consumers are accustomed to this iteration, making it difficult for Sriraja Panich to gain a foothold in retail spaces.
Expect a different flavor than you're used to

Certainly! Here’s a rewritten version of the text:
While it's true that all sriracha has its merits, not all varieties share the same flavor profile. One standout feature of Sriraja Panich, which distinguishes it from the more commonly found options in American grocery stores, is its deliberate balance of four unique flavors. This sauce offers a rich and tangy experience, crafted from premium roasted red goat peppers—unlike the jalapeños used by Huy Fong Foods, which are currently in short supply due to a drought in Mexico. Sriraja Panich combines these goat peppers with Thai garlic, sugar, sea salt, and vinegar, resulting in a bold flavor that harmonizes sour, sweet, spicy, and salty notes all at once.
Eager to experience this original spicy delight for yourself? If you can’t locate it at a nearby Asian market, it’s also available for purchase on Amazon. Whether you’re a devoted sriracha enthusiast or someone who values authentic culinary origins, tracking down Sriraja Panich sauce is definitely worth the effort.
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