master-cooks | How David Chang Decided What His Favorite Liquor Is

David Chang, renowned chef and founder of the Momofuku restaurant group, embarked on a personal journey to determine his favorite liquor, an exploration deeply rooted in his culinary philosophy. Known for his innovative approach to food, Chang applied the same inquisitive mindset to the world of spirits. He began by considering the versatility and complexity of different liquors, aiming to find a spirit that could complement a wide range of flavors and dishes. Chang’s experiences in the kitchen taught him to appreciate the balance of taste, aroma, and texture, which he now sought in a drink. His exploration involved tasting sessions with industry experts, where he savored and analyzed various liquors, from whiskey and gin to tequila and sake. Chang was particularly drawn to spirits that demonstrated craftsmanship and a rich heritage, reflecting the same dedication to quality he values in cooking. Ultimately, Chang’s decision was influenced by a combination of personal preference, the spirit’s ability to evoke memories, and its potential in culinary pairings. His choice underscored the idea that, much like food, the best liquor resonates on a personal level, offering an experience that transcends simple consumption, inviting reflection and connection with one’s own tastes and experiences.

Why David Chang's favorite liquor is bourbon

David Chang has shared the identity struggles he encountered while growing up as a Korean-American. He also dedicated a considerable amount of time to working in and exploring Japan. Consequently, he explains in the Bartender interview that examining cultural influences is an integral part of his identity, which contributes to his disdain for the ethnic aisle in grocery stores. He believes that, like America, "Japan is a culture that has drawn from everywhere." In a similar vein, while bourbon has been shaped by Irish whiskey and Scotch, it has forged its own distinct American identity. When searching for uniquely American influences, he remarks, "I didn't want to delve into Jazz, and there are only so many things that America has created that are truly its own."

The host of the Netflix food and travel series "Ugly Delicious" expresses a preference for enjoying his bourbon neat rather than in cocktails. Moreover, it's easily accessible across the United States. "It's right in my backyard," he told Bartender. "That's pretty much why. And it tastes good!" That's as valid a reason as any to enjoy bourbon. Just remember to avoid calling it "smooth" if you want to sound like a connoisseur.

How David Chang Decided What His Favorite Liquor Is

Why David Chang's favorite liquor is bourbon

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