Open vs. closed dates

In reality, Snapple is not the only brand employing this approach. Grocery store products utilize various dating systems, which can feature either "open" or "closed" expiration dates. Open dating informs consumers of the date when the product is at its peak quality and indicates how long it can remain on the shelf. In contrast, closed dating is intended solely for the manufacturer’s use, helping them track when the product was produced and/or packaged.
While many apple juice brands include a "best by" date, this is generally unnecessary for unopened bottles regarding food safety. This date primarily indicates when the juice will be at its optimal quality. Apple juice typically has a closed date, but a good rule of thumb is that it can be consumed for about a week after opening before needing to be discarded.
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